"FISE Workshop: How Disruptive Technologies Influence the FI Business Ecosystem"
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Contents |
Motivation
The Internet has become the backdrop for daily life. The benefits and disruptions caused by the Internet are rarely out of the headlines as society contends with the impact of technological advances and its innovative users. Connections between people, content, sensors and devices are delivering greater efficiency in economic processes, creating opportunities for new business models and value chains and supporting new forms of participation and value exchange within real and online communities. But with connections now faster and more meaningful than ever, the risks and rewards for all players have become increasingly significant. The playground of the 90’s Internet has become a battleground for survival, dominance and ideology. Understanding the complexity and dynamics of the Internet ecosystem has never been more important. For researchers and engineers wanting successful and durable technologies in a Future Internet, awareness how technology disrupts a FI ecosystem is essential.
The purpose of this workshop will be to share analysis, discuss and debate how disruptive technologies will influence the FI business ecosystem. The motivation is that many FI projects are assessing the FI Business Ecosystem and the dynamics of stakeholders in relation to technological results (e.g. UNIVERSELF|, SESERV, SEQUOIA, FI-PPP, [1], etc). The workshop is an opportunity to explore techniques for analysing FI ecosystems, how impact is achieved and what are the emerging considering for design and experimentation. The expected outcome would be a shared understanding of FI business ecosystem, the stakeholders and a comparison of methodology used to understand both baseline and future scenarios. The outcomes will be incorporated into a joint paper for distribution to the Future Internet community.
Workshop Agenda
9.30 – 9.45 Welcome
Welcome to the FISE-WG and the objectives of this workshop. Each session will include presentations and debate
9.45 – 11.00 The “Contribution” Session
This session is a scene setter. The Internet as an “industry” is in its infancy and the contribution to economic growth, productivity, jobs and standards of living is only just being understood. We explore the structure and size of the European Internet industry and the emerging characteristics of the Future Internet ecosystem.
- The Impacts of the PPP on the Economic Contributions of the Future Internet (Jonathan Cave - Rand)
See the recent article published in the European Union Public Service Review for background to this talk Future or Fancy?
- The Future Internet Ecosystem (Michael Boniface - IT Innovation Centre)
The SESERV project has engaged a broad range of technologists, social scientists and policy makers in discussion about the future of the Internet. This talk will bring together the collective thoughts and opinions of those people considering the potential added value of the Future Internet technologies and socio-economic barriers to adoption.
11.00 – 11.30 Coffee and Cookies
11.30 – 13.00 The “Transformation” Session
This session focuses on transformational effect of the Internet on businesses and individuals. We examine trends within the traditional Internet industry, how infrastructure innovation is driving productivity/value creation in traditional industries and new value systems.
- Emerging value networks within the Future Internet Ecosystem - Hanne-Stine Hallingby (Telenor Digital Services)
Telenor ASA is pursuing research on the future Internet in many ways. The project Internet value network aims to reveal more about revenue streams, value creation and power relationships between actors in the core Internet. Our research questions are: • How are values, profit and power really created in the Internet Economy? • What impact does the real Internet have on various stakeholders? More....
- Targeting business value innovation in open paradigms in FI Ecosystems - Man-Sz Li (IC Focus), Co-Chair DG INFSO FInES Cluster, Lead FIA Enterprise activity
There are no future facts. Technologies, disruptive or otherwise, may not necessarily lead us to where we want to be. The ongoing global crisis calls into questions, amongst others, the capacity and capability of existing techno-socio-economic systems to absorb exogenous shocks and implement endogenous reforms. In this rapidly changing context, a new way of envisioning, doing and evaluating business is essential. This presentation outlines the research direction and available insights from the work of FInES, which – as one domain of the overall FI research field – specifically targets business value innovation in open paradigms and its embedment in future enterprise systems. More...
- Viral Innovation Process Challenging Public Support for Innovation - Jari-Pekka Kaleva (European Games Developer Federation)
During the last decade, games became an important part of daily life for the majority of Europeans. Recent studies show that in many European countries not only younger generations play games but also almost half of the elders1. Thus video games have a bigger and bigger impact on the everyday life2. This impact is not limited to consumer behavior; they have a significant impact also on the business and innovation models of the Digital Era. In many ways, they are the forerunners of the innovative content, services and business models of a rising immaterial economy3. Consequently they are preparing the way for the other sectors where the digital revolution has not started yet. More...
- Out-of-Equilibrium Techno-Socio-Economic Systems – Paolo Dini (London School of Economics)
In this talk I will discuss how the geographical and virtual communities at the periphery of the future internet are unable to take part fully in the online economy. Their fuller engagement can be achieved through two strategies: first, by learning from community currencies how to develop import substitution mechanisms that, at the expense of a less efficient global market equilibrium, give a better chance for growth to the periphery; and, second, by ‘moving the goal posts’ and developing a wider definition of ‘economy’ based on economic anthropology which includes the social dimension as a domain of value on the same footing as the market. I will argue that, furthermore, community currencies provide a better quantification system and institutional framework for such a value domain than national currency, thereby opening the possibility to develop a strategy for socio-economic development in the future internet based on the social construction of economic identity through a system of parallel or complementary online currencies as an integral part of the billing and rating services at the core of the intelligent network management and business support services layer.
13.00 – 14.00 Lunch
14:00-16:00 The “Methodology” Session
This session focuses on the methodologies used by Challenge 1 projects to understand the dynamics of the FI ecosystem, how impacts can be achieved and how such approaches can assist researchers and engineers building the Future Internet
- Unified Business Modeling for FI ecosystems (Simon Delaere, Vânia Gonçalves - IBBT, Makis Stamatelatos University of Athens)
Design, deployment and operations of future networks are expected to tackle a diverse range of business and technical challenges allowing for the emergence of disruptive business models and new industrial ecosystems. Autonomic networks will help operators to shift from their traditional static pipe-centric approach (and related OAM/OSS/BSS architecture) to a service-enabler and/or service-centric approach allowing the emergence of diverse disruptive business models, applications and new industrial structures. More...
- The SEQUOIA Methodology: How to assess the socio-economic impacts of SaaS and IoS projects (Antonella Passani - T6)
The SEQUOIA Project has developed a methodology for socio-economic impact self-assessment and is applying it to several SaaS and IoS research projects. In this presentation I will present the main components of the methodology, with the support of a dedicated How-To Guide. The aim of the SEQUOIA methodology is to support the research projects in describing and possibly quantifying the benefits produced by their activities and their outputs. Clearly, each project has a certain degree of complexity that needs to be taken into account and reflected by the methodology without making the methodology itself too complex. The FISE workshop represents a good opportunity to begin to transfer the SEQUOIA methodology to the participating audience, but also to explore open issues related, for example, to the difficulties of mapping social impacts that may occur several years after the end of an FP7 project.
- Assessing economic outcomes using tussle analysis (Costas Kalogiros - Athens University of Technology and Business)
Tussle analysis helps better understand the interrelations between Future Internet technologies and socio-economics. Its purpose is to study how such stakeholders interact by exploiting Future Internet technologies to advance their economic interests and influence economic outcomes. The presentation will motivate and introduce a generic methodology for tussle analysis by using several case studies and discuss its complexity.
- The Contributions of Complexity Theory and “Internet Science” to Future Internet Modelling and Policy Evaluation (Cave - Warwick)
- The Future Internet PPP approach to socio-economic priorities (Dr. Petra Turkama, Aalto University)
16:00-16:30 Coffee and Cookies
16:30-17:30 The “Outlook” Session
This session will draw together the conclusions from contribution, transformation and methodology to identify the key questions ahead and the next steps for the FISE-WG.
Call for contribution and participation (Now Closed)
The workshop will be organised into two main sessions each contributing an understanding of the FI business ecosystem. The morning session will focus on trends shaping the FI ecosystem and in the afternoon we will explore methodologies for assessing impact of technology within the ecosystem. We will have both invited and community presentations. We are therefore looking for contributions (but not limited to) the areas of:
- Emerging value networks within the Future Internet Ecosystem
- Views from economically important market sectors (B2B and B2C)
- Analysis of the Future Internet in the context of the European Digital Agenda
- Impact assessment methods for the Future Internet
- Socio-economic architectural design and methodology
FISE community members are invited to submit talks by providing a 1 page abstract summarising their contribution. The abstracts will be reviewed by the organising committee before a decision is made on acceptance. The relevant dates are the following:
- 12 Aug 2011 Call for presentations announced
- 23 Sep 2011 Deadline for 1 page abstracts
- 30 Sept 2011 Notification of accepted presentations
- 27 Oct 2011 FISE workshop: How Disruptive Technologies Influence the FI Business Ecosystem
Please send all the mails to mjb@it-innovation.soton.ac.uk, makiss@di.uoa.gr, a.passani@t-6.it
The workshop is an open event although registration will be required due to limited places. Registration will be managed by the Future Internet Week organisers and will open the same time as for the Future Internet Assembly.
Location and date
The 1st FISE workshop will be organized as a full day event on October 27th, 2011 in Poznan, Poland, co-located with the Future Internet Week. A detailed agenda will be provided once the presentations are selected.
Organising Committee
The workshop is co-organised by the SESERV, SEQUOIA and UNVERSELF projects
- Michael Boniface (mjb@it-innovation.soton.ac.uk)
- Makis Stamatelatos (makiss@di.uoa.gr)
- Simon Delaere (simon.delaere@vub.ac.be)
- Vânia Gonçalves (vania.goncalves@vub.ac.be)
- Antonella Passani (a.passani@t-6.it)
